April 19, 2023
This is a product photography example of product photos for a lovely jewelry company. Have you ever visited a website to buy something and felt like something was off? Most likely the product photography was unprofessional and the website design reminded you of something from the 90s. This does not build trust with potential customers. Consumers want to feel like what they are buying is real and from a legitimate company. This is all part of branding—building trust. An easy way to do this is to add professional elements to your website and social media presence including photos that show your brand the way you intend.
Ever Aster is a company that understands the power of the customer experience. When these products arrived to be photographed, I was impressed with the packaging before I saw the jewelry inside. It set me up to have expectations about what was inside. When I opened the jewelry itself, each piece was stunning. This is a product photography example that shows how important it is to set expectations for consumers on what they should expect to receive. Ever Aster has done an excellent job at making every step of the process feel like you’re ordering something special—because you are.
We craft handmade jewelry with love. Perfect for gifting, uplifting, and inspiring, Ever Aster sends a message louder than words, with pieces simple enough to be worn every day.
Product photography is unique to the company the photos are for. When photographing a brand, I make sure to talk to the business about their specific style and take that into account when styling flat lay photos (the ones you see above that are of the product alone) and modeled photos (the ones above with a person modeling the jewelry). In this product photography example, I matched the delicate feel of the brand and used neutral colors to match. I make sure to match colors and the company’s branding to make sure the photos can be used seamlessly. You can see another branding photography session HERE and ways to use branding photos and headshots HERE.
Contact me HERE to discuss how we can elevate your brand with beautiful photos of your products.