May 12, 2022
Branding photos are so important to your business. It is what set you apart from others and adds a level of professionalism to your brand. As a Eugene branding photographer I understand the value of investing in photography for your business, but often business owners do not use their photos to really help build their brand and business. Here are my some ways to use your branding photos.
Have you ever looked at a website for a business and it just felt off? Sometimes it’s really obvious why, but sometimes it’s something you can’t quite describe. Often, it’s the photos. They aren’t professional and they aren’t consistent. This makes customers (even if they can’t quite say why) think the business is lacking something. I’ve noticed this as a customer. For example, if I was looking at a website that sold chai and one had beautifully presented photographs and the other had photos taken on a phone, I know which one I’d order from. It’s intuitive. We notice the lack of quality, but sometimes can’t articulate what is lacking. Even if you don’t have an eye for the quality of photography, there is always something about a website that looks off when it’s not done professionally.
We live in a digital world. Now more than ever it is crucial to have an online presence so that your ideal clients are able to find you with ease. Use your branding photos on your website to establish your business. These images will give your potential customers a look inside your business, who you are and all that you can provide them before even stepping inside your business. There have been businesses I’ve visited in Eugene that are wonderful, but their websites are not which is doing them a huge disservice. Your website is often the first place people see your business and that will help them decide if they want to buy from you/ work with you/ visit you or see what you offer.
So many businesses still rely on word of mouth to bring in new customers. This can be done easily with flyers, postcards or even business cards. Flyers can be helpful if you’re planning an event and want to invite people. Postcards are great to send in the mail to a large audience. Business cards are essential to giving people something tangible to use to contact you. With your branding photos, you will be able make your flyers stand out against the crowd and become memorable—especially in Eugene where there are so many businesses competing with each other to be seen.
If you have invested in branding photography, then do not go out and buy stock prints for your store. Instead of purchasing the same prints that every other shop has, use your own. These are custom photos of your business. Print them out on canvas to decorate your store to really show off your products. Not to mention, these photos will be uniquely yours, and will never appear in your competitor’s shop.
Social media is a great way to connect with your existing clients, as well as find new clients. Using your branding photos in your social media accounts with bring so much more authority to your accounts. With professional photography that are not stock images, you will appear to be an expert in your niche which will make you stand out to your followers and new audience.
Use your Eugene, Oregon branding photos everywhere you can. It is an investment that has so many opportunities of use. I can’t wait to see how you use yours!
Ready to invest in your business? Reach out and let’s set up a branding session!