October 21, 2022
Do you run an e-commerce business, selling products online? Have you ever struggled to get images of your product that appear professional and polished? Maybe you’ve tried using your iPhone, but you’ve reached the point where you’re ready to invest in high resolution, professional images. If so, you’re in the right place! Product photography is the number one method for elevating your brand and getting it seen by thousands of potential customers.
Having professional photographs taken of each product provides a powerful snapshot of the product itself. It also communicates that your brand is more reputable, creative, and invested in the marketing process.
In today’s blog, we are going to take a closer look at the top 3 reasons why product photography is a fantastic investment for your company. Then I’ll tell you how to get started with branded photos on any budget.
People are typically much more powerfully drawn to imagery than they are to text. This is because images, of people or objects, create an impression on the subconscious mind, which can stay there for a long time.
We’ve all seen a striking billboard ad while driving down the road. Although we may not have realized its impression at the time, the image later pops up in our minds and we remember it.
This is true for all professional photos made of products for a brand. Product photography showcases your brand in a certain light and conveys the message that your brand matters and your product matters.
People usually don’t want to buy things that don’t look professional. This is true for higher-priced products like real estate, as well as lower-priced items like clothing, food, and toiletries. The key is to capture each product in the best light possible, so that the customer remembers the brand, and will return when they are in need of that particular item.
Product Photography done well makes your business stand out much more than your competitors.
One beautifully taken, inspired image is all it takes to convince a potential client to buy your product. The same image can increase online engagement tenfold, and even go viral.
Your product images allow your customers and potential customers to form a deeper connection with your brand. They paint a story of what life would be like for them if they purchase what you have to offer. Customers want products that will help them to solve their problems, so being relatable is crucial.
With every product photography client I serve, I ensure that each image tells a story and allows the audience to relate it to their everyday life and how it will impact them.
When it comes to your presence online, having polished product images makes your social media and website look extremely professional.
You want anyone who is coming to your website to think “Wow! I have to have that!”. You want to make them feel like they are getting an amazing product, as well as being understood as to the problem you solve for them.
Most people are shopping online daily and looking for great deals. They are comparing your offers against other websites of similar products and doing price comparisons. When you have high-quality product photos, you are likely to win more sales than someone who has sub-par imagery.
While changing your logo, branding or product description copy may help, it is the image of the product that people are connected to the most. So make it the best possible!
Creating professional photos of products involves a process where the photographer takes several photos of each item and curates an on-brand final gallery of images. There are many factors that go into setting up each photo.
Lighting, staging, and color go a long way to make your item stand out too. Whether it is lifestyle photos, food photography, or clothing, make sure your photographer has taken into account not only the lighting, but staging and props, and any technical details of the item.
One question I get asked frequently is, “Do I have to be local to you, in order to book a product photography session?” The answer is no! You can ship your products to me to be photographed and then they’ll be sent back to you. Actually, I’ve had clients ship me their products from all over the country! Everything from candles and bath products, to t-shirts and water bottles. I make the process very simple!
Are you ready to level up your business and make the investment in product photography today?! Contact me HERE to discuss how we can elevate your brand with beautiful photos of your products.
Lavender Lemonade Photography specializes in family, senior and brand photography and serves the Eugene, OR area. Follow along on Instagram for the latest booking dates and tips for your session!