October 4, 2022
Think about some of your most beloved brands. Maybe it’s your favorite coffee shop or apparel store. If you happen across an ad from one of these businesses, you likely recognize them quickly. This is because you recognize their branding. Branding photography is an amazing way to get your business brand across without having to say a single word.
Using only an image, branded photos can convey not just a message, but a whole visual identity. Using colors, tones, different visual props and people, you can make your business really stand out from your competitors.
But, how do you really know if branding photography is right for you right now?
In this article, we take a closer look at some of the reasons why branding photography matters for your business. We’ll also look at how you can get started to tell a story for your unique brand.
Branding photography highlights your business in the most professional light. In other words, it makes you look legit.
If you don’t have branded photos, you may be using stock images or borrowing other people’s images. Sometimes stock images are not quite “on brand” for your business. Even if they are, it is likely they will be used by many other businesses like yours.
Also, your customer can probably tell the difference between stock images and your own, branded photography. Stock images can actually work against your business and give off an unprofessional vibe, especially when they are overused.
Another excellent advantage to having your own, branded images, is that they are always perfectly on brand and you also own the intellectual property so that no other business can copy them.
Branding photography shows your client what you do, who you are, your location and your unique brand story.
Having branded photos makes your overall brand a lot more relatable and human when you can convey these aspects through the visual image. They show potential clients why they should use your business, and not choose someone else for the job.
Customers are much more likely to like and trust a brand they can relate to. With branded photography, when you and your team can be seen throughout your marketing, potential customers can get a glimpse of who they will be working with and can picture themselves working with you.
Branded photos that include real people and real places builds this like-ability and trust, which goes a long way towards creating raving customers and fans. These photos can be used not only for your social media profile, but also for your website and other marketing channels.
Even better is how branded photography creates a brand story. You need to find a photographer who vibes with you and makes you feel at ease in front of the camera. This allows your first session of branded photos to be comfortable, easy and fun. The photos you end up with will paint a picture of you, the business owner, and your unique journey to where you are in your business today.
Your customers are going to love your attention to detail, high quality photos and content, and consistent brand message.
You know the old saying… “if a tree falls in the forest and no one hears, does it still make a sound?” Think about your products and services. You know they’re amazing. Your current customers know they’re amazing. But if potential customers can’t see them in action on your site and social channels, will they contact you to purchase? There are some really amazing businesses out there who are not presenting themselves the best they can, and are losing clients as a result.
As a Eugene brand photographer, it is my job to show just how great your business is, and why people should want to come and visit you!
Are you ready to book your branding session and start portraying your business as the rockstar that it is?
To get started, I recommend you write a list of your business goals and exactly what you would like to get out of your branded photography session.
If you are based in the Eugene area, get in touch! I would love to discuss your business in more detail and how I can help you take your company to the next level with a branded photography session. Just click HERE to contact me! I can’t wait to meet!
Lavender Lemonade Photography specializes in family, senior and brand photography and serves the Eugene, OR area. Follow along on Instagram for the latest booking dates and tips for your session!