Why Do You Need Updated Brand Photos?
In the digital age that we live in, putting your best foot forward online is more important than ever. Brand photos are so incredibly beneficial to any business. Whether you’re a baker, florist, bookstore owner, or spa (for example), it’s necessary to have professional images. I’m a photographer, but I am also a consumer. I shop online, browse business Instagram accounts, and see posts.
Professional photos online from a business account sell products better. It makes it feel more high quality and builds brand trust with consumers! Have you ever seen a website with terrible-quality images and questioned whether they were legit? I do this all the time. This matters more than you may realize or even consciously notice. One exercise to see this is to pay attention when you’re online. What website or social media accounts are you drawn to as a consumer? Which ones are you more likely to leave quickly or close the internet tab? It’s like going to a website that looks like it was designed in the 90s and you immediately wonder if the business is real or a scam.
Real-World Example
Let’s pretend you own a farmstand and sell the best peaches money can buy. You know that you have a superior product that can’t be found elsewhere. If someone, however, can’t smell the peach, or talk with you and hear your story about the peach, what will make them want to come to your store or head to your website and purchase it? If you have professional brand photos, a consumer will likely pick that one over a photo of a peach on a table with mediocre lighting that was taken with an iPhone.
Another example is there is a bakery in my town that I love visiting and they have amazing treats, but if I had only looked at their website first, I don’t know if I would have visited them. It doesn’t show the delicious things they have to offer! It’s important to show what you do in the best way possible to make a wonderful first impression with potential clients.
Building Like, Know, Trust Factor
With professional brand imagery, photographing your products and business in a unique way that will help you show up online and convince consumers of your value is the best way to elevate your brand! Service-based businesses also need to have amazing brand imagery. People want to see behind the scenes. They want to know what the building will look like when they walk in and to know what to expect once they arrive.
Your customers want to see you and know who they’re buying from or working with and even know the story behind your business! I know it can be intimidating to have professional photos of yourself and to step out in front of the camera, but the photographer’s job to help you feel relaxed and comfortable. An experienced photographer will help you feel natural and will get images of you where you feel your best and you’ll be excited to share with your customers.
How To Start
For your first session, I recommend having professional photographs of you in your workspace. Headshots and action shots to showcase you and what you do or sell are key for website and social media posts. If you have a physical location, it’s great to include images of that too. High-quality professional product images are important to include on your website and social media accounts.
Our world is about connection, and the same is true for our businesses. Your clients and audience want to feel connected to you and your business. Help them feel that way by putting your businesses out there in a professional and fun way!
You can read more about branding sessions with me here.
Contact me today and let’s start talking about your own branding session!
